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The development of Typography with Variable

©2025 Case Study 19-10-2024

I The design industry is stereotypically

Basically, this is the typeface that will be used to display reading content on the site. As mentioned in the previous section, choosing a font for body text also creates unique emotions for these paragraphs, but the more important thing to pay attention to when dealing with body text is to eliminate as much as possible of anything related. to the reading experience. An easy-to-read typeface will have to be one that uses recognizable characters, with no characters that look "similar" to each other, and the strokes are meticulously designed so that the text looks regular and not "lumpy". rough" due to the handwriting

Irregular bold bars. The goal of choosing a font for body text is extremely "smooth" text, users will only need to quickly glance over the words and absorb the content you want to convey. They won't have to stop to squint, frown, wonder what character this is, etc. Those are the things that disrupt their reading experience.

1. There are a few notes as follows

Basically, this is the typeface that will be used to display reading content on the site. As mentioned in the previous section, choosing a font for body text also creates unique emotions for these paragraphs, but the more important thing to pay attention to when dealing with body text is to eliminate as much as possible of anything related. to the reading experience. An easy-to-read typeface will have to be one that uses recognizable characters, with no characters that look "similar" to each other, and the strokes are meticulously designed so that the text looks regular and not "lumpy". rough" due to the handwriting

Irregular bold bars. The goal of choosing a font for body text is extremely "smooth" text, users will only need to quickly glance over the words and absorb the content you want to convey. They won't have to stop to squint, frown, wonder what character this is, etc. Those are the things that disrupt their reading experience.

Digital Typeface Design

The design industry is stereotypically
“If we don't change, customers will definitely leave us. It is easy to make a quality and expensive sofa, but to make a quality one at an affordable price” Hoang Le Phan Graphic Designer

II Evaluate the found Fonts

The design industry is stereotypically known for a few things; a keen eye for trendiness and a lot of time spent at your desk, to name just two. Organising and taking part in studio football tournaments might not be at the top of this hypothetical list. But, as a group of ten studios proved on a selection of football pitches on a sunny Saturday in North London, this perception might now be being put to the test.

“We think the industry can be a lonely place at times,” says James Sedgwick Taylor, creative director at The Office of Overview. “Beyond our glass boxes and well curated office walls, what does our community actually look like?” While James notes that studios keep an eye on what their neighbours and contemporaries are up to online, they rarely even meet up in real life. So, to tackle this, James and colleagues at The Office of Overview – as “die hard football fans (well, most of us)” – decided to hold a five-a-side football tournament with ten of their favourite agencies, and so the The Studio Super Cup was born. Taking part was Nomad, Omse, DesignStudio, Koto, Mother, B&B, Justified, Accept & Proceed, Us Two, Copa 90 and, of course, The Office of Overview, and money was raised for Football Beyond Borders, a charity that supports children from areas of of socio-economic

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The development of Typography with Variable

The development of Typography with Variable

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